Kelme UAE Franchise Expansion

Strategic Partnership with XON International USA

Al Falah Sports is executing a clear, phased growth strategy aimed at establishing a
leading regional powerhouse for Kelme products across the UAE and GCC. We are
seeking strategic investment partnerships to scale rapidly across the GCC, strengthen
our global brand alliances, and unlock new growth opportunities in dynamic, highpotential markets.

The Project Overview

Al Falah Sports Equipment Trading LLC was founded in 2019 in the United Arab
Emirates and has rapidly emerged as a trusted name in the premium sportswear and
equipment sector. We proudly serve over 5,000 customers across the UAE, Oman,
Saudi Arabia, and Africa.
In 2025, Al Falah is poised to expand its footprint through an exclusive partnership
with Kelme, the world-renowned Spanish sports brand with over 60 years of legacy in professional football and global athletics. Kelme, founded in 1963 in Spain, is known for partnering with top clubs, including historical ties to Real Madrid, and specializes in high-performance sportswear, footwear, and accessories.
Our objective is to transform Al Falah’s retail supplier model into a primarily Kelme
franchise model within the UAE.

Strategic Expansion Plan (2025–2027)

Our global expansion journey is strengthened by this new franchise partnership with
Kelme.

•  Phase 1: UAE Franchise Expansion (2025–2026)
  o This phase is anchored by exclusive franchise rights with Kelme, focusing
  initially on the UAE market, which is characterized by strong demand for
  high-quality, branded sports products.
  o Next Milestone: We are excited to open our first Kelme showroom at
  Lulu Mall, Silicon Oasis, Dubai—a flagship location symbolizing our bold
  expansion into premium retail.
• Phase 2: Entry into Oman and Kuwait (2026–2027)
  o Expansion into these markets will be based on market demand and
  regional growth projections.

 Future Strategy: Our long-term plan includes extending Al Falah’s footprint
beyond the GCC to North Africa (Egypt, Morocco) and Sub-Saharan Africa.

Key Market Advantages

The Middle East, particularly the UAE, presents a robust, high-growth market for
sportswear and athleisure.

•  Market Growth: The UAE’s sports industry CAGR is 6.5% (2023–2030),
  supported by government initiatives like the Dubai Fitness Challenge and
  anticipation surrounding the World Cup 2034.
•  Competitive Edge: Al Falah’s own brand successfully covers the GCC and
  Africa, and Kelme complements this by oƯering customization and aƯordable
  pricing, positioning us to capture the mid-market and institutional segments
  (schools, academies, clubs). Kelme is often 30% cheaper than major
  competitors like Nike, oƯering a cost advantage.
• B2B Strength: The company has already built long-term relationships in the
  education and sports sectors, having supplied over 160 government schools in the UAE and secured large-scale institutional contracts, including supplying football goal nets to all grounds under Dubai Municipality in 2025.

The Strategic Role of XON International

XON International is a globally registered firm headquartered in North Carolina, USA, with a subsidiary oƯice in Dubai, UAE, that specializes in venture and investment facilitation. In this 2025 collaboration, XON International will facilitate investment by introducing vetted strategic investors from the USA, India, UAE, Kuwait, and other GCC countries to Al Falah Sports.

XON International provides a secure and compliant investment channel:

•  Regulatory Compliance: XON ensures all investments adhere to UAE regulatory
  standards and global compliance protocols. The company is licensed under SCA
  in the UAE and compliant with FATCA in the USA.
•  Investor Security: XON maintains a legally binding agreement with Al Falah in
  the UAE, ensuring security measures for investors. Security measures include
  legal shareholder registration, bank-verified transactions, and security cheques
  covering principal plus profit.
•  Residency Benefits: Investors may be eligible for UAE Investor Visa
  Sponsorship.
  Investment Opportunity & Structure
  We invite investors to join Al Falah Sports at this transformative stage through a structured, fully compliant investment opportunity.

Metric Detail 
Investment
Sought:
$1,000,000 USD
Expected ROI:
25% Fixed Profit annually (projected return of $250,000 on a
$1M investment)
Investment Term:
24 months
Profit Distribution:
Flexible options: Quarterly, Semi-Annual, or Annual.
Capital Protection :
Investment is backed by physical assets (inventory, stores,
warehouse, brand equity).

Use of Funds Allocation ($1,000,000 USD):

•  Kelme Franchise Acquisition & Legal Setup: $150,000
•  Initial Stock Procurement: $600,000
•  UAE Marketing Campaigns: $150,000
•  Logistics and Distribution: $100,000

Sharia-Compliant Structure (Murabaha Model)
XON International is committed to ensuring that all investment activities adhere to
Sharia-compliant principles, avoiding interest-based earnings and focusing on ethically
permissible sectors.
The project utilizes a Murabaha-Based Profit-Sharing Model:
1. Nature: Murabaha is a trade sale, not an interest-bearing loan. It is a cost-plus
sale contract.
2. Process: Investors provide capital ($1M) to XON Holding. The XON UAE
Subsidiary (SPV) uses this capital to purchase inventory/assets for Al Falah. The
SPV then sells this inventory to Al Falah at a pre-agreed markup (e.g., 50%),
payable over 24 months.
3. Investor Benefit: This structure ensures a fixed 25% per year return. Capital is fully protected and guaranteed because the profit is a pre-agreed markup (not

uncertain), and ownership of the goods stays with the SPV until fully paid,
providing collateral.

Al Falah Company Performance

Al Falah has demonstrated strong financial growth and stability:
Year: Total Revenue (AED) Net Profit Margin (%)
2023 : 4.6 million 38.91%
2024 : 6.7 million 43.73%
2025 : (Jan–May YTD) 2.5 million 45.00%

This upward trajectory in net profit margin demonstrates solid profitability to sustain the promised 25% investor returns.

This strategic expansion, rooted in Al Falah’s proven operational reliability and Kelme’s global brand recognition, positions investors to benefit from the high-growth Middle East sports retail market, leveraging the business-friendly environment and stability of the UAE. Investing through the Sharia-compliant Murabaha structure provides a lowrisk, asset-backed model with predictable, fixed returns.